Champagne producer Vranken-Pommery experienced a challenging financial year in 2024, with net profits plunging 87% to just €800,000. The company cited significantly reduced champagne sales volumes and challenging harvest conditions across all its vineyards—including Champagne, Provence, Camargue, and Douro—as key factors.
Vranken-Pommery’s total revenue dropped by 10.2%, falling to €304 million. This decline reflected broader issues affecting the champagne market: weaker global demand and lower vineyard yields. Despite these hurdles, the company highlighted its resilience in maintaining profitability, even amid declining sales and higher interest rates during the year’s first half.
Despite 2024’s setbacks, Vranken-Pommery remains focused on international expansion. The group plans to open a new office in South Korea and is considering establishing a subsidiary in Spain. These moves underline its strategic ambition to further internationalize its premium brands, notably with the global launch of the high-end cuvée, Apanage Brut 1874, under its flagship Pommery & Greno label.
Managing 2,600 hectares across Champagne, Provence, Camargue, and Portugal’s Douro Valley, Vranken-Pommery’s brand portfolio is extensive and diverse. It includes renowned champagne labels like Vranken, Pommery & Greno, Heidsieck & Co Monopole, Charles Lafitte, and Bissinger & Co, alongside premium ports Rozès and Sao Pédro, and wines such as Terras do Grifo, Domaine Royal de Jarras, Pink Flamingo Camargue, and Château La Gordonne from Provence.
This difficult financial year has tested the group’s adaptability. Still, with strategic international investments and a continued focus on premium segments, Vranken-Pommery aims to rebound stronger in the years ahead.