The Graves AOC has approved a major overhaul of its specifications to bolster its market appeal. From the 2026 vintage onward, every bottle—red, white or sweet—must carry the collective identifier “Graves Grand Vin de Bordeaux” on its primary label. Meanwhile, the “Graves Supérieures” designation for residual‑sugar whites will be retired after the 2028 harvest.
These measures, formalized in a decree published March 6, are designed to simplify the appellation’s lineup and reinforce consumer recognition. Producers and the local governing body view a single, consistent name and logo as essential to countering years of declining production and value under the split Graves and Graves Supérieures framework.
Despite broad support for consolidating all Graves wines under one banner, Bordeaux négociants have objected to the mandatory collective identifier, arguing it is unprecedented. Graves’ leadership points to similar schemes in Côtes de Bordeaux and Comté cheese as evidence that unified symbols can enhance both external visibility and internal cohesion among growers.
The updated specifications, long in the works since their 2019 submission to INAO, now await European Commission approval. Once Brussels signs off, there will be a two‑month window for legal challenges before the changes take effect in 2026 and 2028, respectively.
By unifying its appellation and phasing out the Supérieures label, Graves aims to present a clearer, stronger brand to consumers and trade partners—streamlining its identity as one of Bordeaux’s most historic wine regions.