Since 2020, the Schmit family’s GFR Vallibus has been planting organic Pinot Meunier on land around Bouvancourt that’s only zoned for juice, not Champagne. They’re making “vins de France” under Europe’s planting quotas and Champagne’s strict rules.
They asked to plant a much larger plot but received only a tiny allowance. Courts ruled these small vineyards posed no threat to Champagne’s prestige, and the case has now returned to a higher tribunal with more authorities involved.
In October 2024, someone scorched their test vines with herbicide. Locals worry that any non‑AOC vines could derail Bouvancourt’s long‑held dream of full Champagne status—and the 100× land‑value boost it would bring. The mayor says most residents still want a peaceful compromise.
Undeterred, the Schmits say they don’t want Champagne certification—only the right to farm fairly and craft their own wines just outside the appellation’s borders.